Client: eBuyNow, 2012
eBuyNow, a company that deals with selling a wide range of Skype Certified headsets, earpods, webcams, and telephones, asked Luur to conceptualize different looks for a catalog to display their various products (These are our 2 favorite looks!). We wanted to highlight the different Skype Certified products, while still creating a unified look throughout the catalog. Taking cues from Skype’s iconic cloud and colors, we developed looks that focused on ‘Freeing yourself’ and the idea that all people–businesses and families included–use Skype to stay in touch. One of the catalogs integrated very strong sky images showing hillsides, skylines of international cities, etc. to highlight to customers how easy it is with Skype to Take their business internationally or Take their calls to new heights with close friends and family. The other catalog concept uses large lifestyle images with graphic cloud overlays and Skype’s bright colors to highlight Skype’s guiding presence in the communication market. In developing a complete and consistent look among the various concepts, we also wanted to focus on a customer’s progression through the catalog and use various graphic elements i.e. background shades of gray/blue, edge of page features, etc. to make it easier for customers to navigate.