Client: ANI, 2012
Photography: Art direction by Luur; photographer Tyler Terhune
Website: Design by Luur; Coded by Ivan Artemiev
Start up footwear company, ANI asked Luur to design their website. Like most start-ups, the company relies heavily on passionate followers/believers to spread the word. We wanted to highlight the stories of these individuals; the people who are wearing the shoes, so we created a community section on the site and the campaign, “Show Us Your ANI’s”. When you’re done surfing the gallery and submitting your photo, you can pop over to the “Product” tab to do some shopping.