Bluetooth ADA, 2007
For GE

The PCID (picture caller ID) is a hybrid of two existing technologies brought together in one new look. By doing so, Caller ID can be programmed to show a full screen picture. No more squinting to see who's calling. This program is unique because in addition to the physical cabinet, there were other opportunies for desgn, which include the interface, display sled, and self shipper.
pcid sketches
form ideation via hand sketching
pcid prelim
preilminary concepts
pcid1
final design
pcid1
final design which reduced costs by using the existing handset from the kitchen phone
pcid sled
sled design for in store display
pcid endcap
self shipper design and visualization to illustrate endcap proposal
pcid self shipper
detail, self shipper design
pcid interface
interface design
pcid interface
interface design